Hi, I’m Michelle. I’m a senior designer based in Sydney, driven by a passion for crafting meaningful brand experiences and compelling storytelling. With over 10 years of agency experience, I specialise in brand identity with extensive experience across digital design, packaging, corporate reporting, and multi-channel campaigns.
I’ve partnered with clients ranging from agile startups to government and global organisations, translating complex strategies into cohesive design systems that resonate with audiences and deliver results.
I thrive on collaboration and variety – across projects, industries, and mediums – and I’m particularly drawn to the problem-solving side of design, beyond simply making things “look good”.
Profile
Some clients I’ve worked with
NSW Public Works
NSW Public Service Commission
NSW Ministry of Health
Coopers
Great Mates
Unilever
Dulux
ACSQHC
Macquarie University
BSP
Scentre Group
Ampol
What I do
Brand identity
Brand architecture
Website design
Print design
Long form documents
Packaging
Content writing
Art direction
Naming
I mostly work in
Indesign
Illustrator
Photoshop
Figma
I’m also familiar with*
After Effects
XD
Canva
Microsoft Suite
Workiva
*Basic/foundational
Sodali & Co, Brand & Design
2024—Current
Senior Designer
Where I’ve been
SomeOne Sydney
2022—2024
Senior Designer
Percept Brand Design
2019—2022
Senior Designer
2017—2019
Midweight Designer
2015—2017
Junior Designer