I’m a senior designer based in Sydney, driven by a passion for crafting meaningful brand experiences and compelling storytelling. With over 10 years of agency experience, I specialise in brand identity, digital design, packaging, corporate reporting, and multi-channel campaigns.

I’ve partnered with clients ranging from agile startups to government and global organisations, translating complex strategies into cohesive, impactful design systems that resonate with audiences and deliver results.

I thrive on collaboration and variety – across projects, industries, and mediums – and I’m particularly drawn to the problem-solving side of design, beyond simply making things “look good”.

Profile


Some clients I’ve worked with

NSW Government
NSW Public Service Commission
NSW Ministry of Health
Coopers
Great Mates
Unilever
Dulux
ACSQHC
Macquarie University
BSP
Scentre Group
Ampol

I mostly work in

Indesign
Illustrator
Photoshop
Figma

I’m also familiar with

After Effects
XD
Canva
Microsoft Suite

What I do

Brand identity
Brand strategy
Brand architecture
Website design
Print design
Long form documents
Packaging
Content writing
Art direction
Naming


Where I’ve been

Sodali & Co, Brand & Design
2024—Current
Senior Designer

SomeOne Sydney
2022—2024
Senior Designer

Percept Brand Design
2019—2022
Senior Designer
2017—2019
Midweight Designer
2015—2017
Junior Designer