Project
Role
Lead designer
Sector
Energy
Category
Corporate reporting
Ampol
Ampol’s annual report brings together operational performance, sustainability metrics, and governance disclosures within a tightly regulated environment. The challenge was not just volume, but structure – how to organise dense, multi-source content into something clear, navigable, and credible for a wide stakeholder audience.
Powering connection
The Approach
I approached the project as a system design problem: building a framework that could hold complexity without losing clarity, while maintaining consistency across the full report. The core problem wasn’t layout – it was controlling how readers move through dense information. I built a modular layout system designed to handle shifts in content density without breaking structure. A flexible grid and disciplined typographic hierarchy were paired with repeatable components – charts, key metrics, and callouts – to stabilise layouts across the report and ensure consistency at scale.
My Role
I led the design of the report end-to-end, shaping both its visual strategy and execution. This included defining the layout system and establishing a clear visual logic for data presentation across the document. I worked closely with internal designers to align content across teams, maintaining consistency through multiple rounds of iteration and approval.
I also led the development of the value chain, translating complex operational information into a clear and engaging visual that communicates the flow of supply.
Details
Project
Impact
Structured a large and complex body of content into a clear reporting system
Improved readability across data-heavy sections through consistent hierarchy and visual rules
Established a modular framework that ensured consistency across the full suite
Delivered a report that balances compliance requirements with clarity and usability
Studio
Sodali & Co, Brand & Design
Creative Team
Creative Direction — Andrew Nobbs
Client Services — Vanessa Peric
Design — Michelle Jin (Lead), Jeremy Auciello
Artwork — Christopher Magnus, Patrick White
Production Management — Patrick White