Project
Brand identity
Website design
See it live
Evoke
Evoke is an interior development company that creates spaces where communities thrive by applying WELL principles like air quality, thermal comfort, natural light, and environmental impact. The challenge was to communicate Evoke’s holistic, human-centred approach in a way that differentiates them in a competitive market, and clearly expresses the value of WELL-aligned spaces to clients.
Creators of well–places
The brand was repositioned around the idea “Creators of Well–places”, capturing Evoke’s focus on designing spaces that support wellbeing. The design system reinforces this positioning:
A “smile-in-the-mind” logo reflecting human-centered design
Typography balancing precision with playful quirks, communicating expertise and approachability
Bespoke iconography that explains WELL principles and integrates seamlessly with the type system
Calm, WELL-inspired colour tones that evoke serenity, focus, and balance
Details
Project
My Role
I led the rollout of the brand across templates, guidelines, and digital touchpoints, including iconography and website design. I ensured the system was cohesive, scalable, and aligned with Evoke’s strategic positioning, translating the brand idea into tangible assets that bring “Creators of Well–places” to life.
Studio
SomeOne Sydney
Creative Team
Creative Direction — Tom Dabner
Client Services — Rebecca Bosustow
Brand Strategy — Tom Dabner, Julien Bertouille
Design — Julien Bertouille (Lead), Michelle Jin, Tom Dabner
Motion — Ben Holden
Website Build — Andrew Cunneen