Project
My Mind Check
Brand identity
Macquarie University developed a free digital mental health check-in tool for K–12 schools, backed by the Australian government. The challenge was to create a brand identity that resonates with students while feeling credible to parents, teachers, and wellbeing champions, encouraging adoption and engagement on a national scale.
National School Wellbeing, Check
The identity revolves around the concept of a ‘pulse check’, representing self-expression and reflection which being adaptable, engaging and recognisable. It’s deliberately youth-friendly yet credible, encouraging students to express themselves while signalling trust and professionalism to adults with:
A playful, smile-in-the-mind logo which acts as pulse mark
A flexible line system that flows in any direction, forming diverse personalities, capturing moments of thought, emotion, and expression while remaining neutral enough to represent all experiences
Details
Project
My Role
I helped shape the brand identity, provided art direction, developed social templates, and contributed to copywriting. I also supported the rollout, ensuring the visual system remained consistent and flexible across multiple platforms and audiences.
Studio
SomeOne Sydney
Creative Team
Creative Direction — Tom Dabner
Client Services — Rebecca Bosustow
Design — Kate Hendry (Lead), Tom Dabner, Michelle Jin, Julien Bertouille
Motion — Tom Dabner
Website Build — Humaan