Project
Role
Senior designer
Sector
Not-for-profit
Category
Brand identity
My Mind Check
Macquarie University developed My Mind Check, a free digital mental health check-in tool for K–12 schools, supported by the Australian Government. The challenge was to build a brand identity that could engage students in a meaningful and accessible way, while maintaining credibility across parents, teachers, and wellbeing professionals, driving trust, adoption, and long-term engagement at a national scale.
National School Wellbeing, Check
The Approach
The identity was built around the concept of a “pulse check”, positioning the experience as a moment of reflection and self-expression that is both personal and safe. The system needed to balance emotional accessibility for students with institutional trust for educators and guardians, achieved through:
Developing a “pulse check” concept that frames mental wellbeing as an ongoing, low-barrier moment of reflection rather than a clinical assessment
Creating a flexible visual language anchored by a “smile-in-the-mind” mark, designed to feel approachable for students while remaining credible in institutional contexts
Designing a dynamic line system that adapts fluidly across expressions, representing the variability of emotional states while maintaining a unified identity system
Establishing a scalable design system that ensures consistency across digital platforms, educational environments, and stakeholder communications
My Role
I contributed to the development of the core brand identity, helping define the visual direction and conceptual foundation of the system. I led art direction across key applications, developed social and digital templates, and contributed to tone of voice and copywriting. I also supported implementation across multiple platforms, ensuring the system remained cohesive, adaptable, and aligned with the needs of both student and institutional audiences.
Details
Project
Impact since launch
Over 200 schools now partners
20,000 students have completed their first check in
2,300 school staff have used the resource
Studio
SomeOne Sydney
Creative Team
Creative Direction — Tom Dabner
Client Services — Rebecca Bosustow
Design — Kate Hendry (Lead), Tom Dabner, Michelle Jin, Julien Bertouille
Motion — Tom Dabner
Website Build — Humaan