Project
Coopers
Packaging
Coopers was launching a Dry Lager range in Australia, positioned as an easy-drinking, low-carb option. The packaging needed to fit seamlessly within the heritage Coopers lager family while standing out on shelf and appealing to health-conscious, contemporary beer drinkers.
Pure refreshment
The design amplifies Coopers’ heritage while communicating the crisp, refreshing nature of the product through:
Icy cool tones visually conveying the crispness and easy-drinking quality of the lager
Enhanced crosshatch that amplifies heritage elements for shelf presence while maintaining family cohesion
A distinct yet cohesive system balancing individuality of the Dry Lager with recognition as part of the broader Coopers range
Details
Project
My Role
I was involved in the project end-to-end, from initial design concepts to leading rollout across bottles, cans, and cases. I ensured the designs were consistent, impactful, and adaptable across all formats, collaborating with internal teams and production partners to maintain quality and fidelity from concept to shelf.
Studio
Percept Brand Design
Creative Team
Creative Direction — Hayley Pankhania
Client Services — Gabrielle Gleeson
Design — Michelle Jin, Paula McLarnon