Project
TSA Riley
Website design
TSA Riley, an independent project consultancy, was formed from the merger of TSA Management and Henry Riley. Following their rebrand, the existing website no longer reflected the new brand or the people-first culture that defines their work. The challenge was to create a website that inspires confidence in clients while attracting top talent, communicating expertise, collaboration, and culture with clarity.
Impact made real
The new website puts people at the centre of the experience. The design is fully responsive, ensuring a seamless experience across devices, while bold visual language and consistent branding promote strong recognition and recall. It reflects the firm’s global scale, expertise, and people-first ethos.
For clients, there are clear pathways to understand services, showcase expertise, and contact the right team, reinforcing confidence in TSA Riley as a trusted partner.
For talent, dynamic storytelling, culture-focused content, and aspirational visuals helps to communicate an inspiring work environment.
Details
Project
My Role
I shaped the visual direction and guided the implementation of the new website. I collaborated closely with the UX lead to refine wireframes and map user journeys, then led the design and rollout of the approved wireframes across desktop and mobile, ensuring brand-aligned execution and smooth delivery to the client’s development partner within a tight timeframe.
Studio
SomeOne Sydney
Creative Team
Creative Direction — Tom Dabner
Client Services — Rebecca Bosustow
Consultant — Adam Searle
UX — Arlen McCarthy
Design — Michelle Jin (Lead), Tom Dabner, Julien Bertouille
Website Build — WP Creative