Project
Sling & Stone
Brand identity
Sling & Stone is a communications agency built for challengers and disruptors, but their brand wasn’t reflecting their bold, creative personality. The team needed a flexible, strategic brand system that could tell compelling stories, make a stronger impression, and allow individual expression – all while maintaining cohesion.
Leave no stone unturned
The brand concept draws from the agency’s name and the story of David & Goliath: to take down the giant, you need the right people, mindset, approach, ideas, and tools. The identity embodies Sling & Stone’s creativity, adaptability, and bold approach, empowering the team to tell stories with personality and confidence through:
A set of organic stone devices representing the tools to tackle unique challenges
A toolkit of hand-drawn assets which allows for personalisation while keeping the brand cohesive
A suite of branded applications including presentations and social media to ensure consistent storytelling
Details
Project
My Role
As lead designer, I shaped the brand concept and identity, developing a flexible toolkit that enabled personalisation while maintaining cohesion. I also led rollout across presentation and social templates, ensuring the new identity could be applied consistently and dynamically across all touchpoints.
Studio
SomeOne Sydney
Creative Team
Creative Direction — Tom Dabner
Client Services — Rebecca Bosustow
Design — Michelle Jin (Lead), Tom Dabner
Motion — Tom Dabner